Best Analysis Money and Materialism in The Great Gatsby

Best Analysis Money and Materialism in The Great Gatsby SAT / ACT Prep Online Guides and Tips In The Great Gatsby, money is a huge motivator in the characters' relationships, motivations, and outcomes. Most of the characters reveal themselves to be highly materialistic, their motivations driven by their desire for money and things: Daisy marries and stays with Tom because of the lifestyle he can provide her, Myrtle has her affair with Tom due to the privileged world it grants her access to, and Gatsby even lusts after Daisy as if she is a prize to be won. After all, her voice is "full of money- that was the inexhaustible charm that rose and fell in it, the jingle of it, the cymbals' song of it. . . . High in a white palace the king's daughter, the golden girl. . . ." (7.106). So how exactly does materialism reveal itself as a theme, how can it help us analyze the characters, and what are some common assignments surrounding this theme? We will dig into all things money here in this guide. Roadmap Money and materialism in the plotKey quotes about money/materialismAnalyzing characters via money/materialismCommon assignments and analysis of money/materialism in Gatsby Quick Note on Our Citations Our citation format in this guide is (chapter.paragraph). We're using this system since there are many editions of Gatsby, so using page numbers would only work for students with our copy of the book. To find a quotation we cite via chapter and paragraph in your book, you can either eyeball it (Paragraph 1-50: beginning of chapter; 50-100: middle of chapter; 100-on: end of chapter), or use the search function if you're using an online or eReader version of the text. Money and Materialism in The Great Gatsby In the opening pages, Nick establishes himself as someone who has had many advantages in life- a wealthy family and an Ivy League education to name just two. Despite not being as wealthy as Tom and Daisy, his second cousin, they see him as enough of a peer to invite him to their home in Chapter 1. Nick's connection to Daisy in turn makes him attractive to Gatsby. If Nick were just a middle-class everyman, the story could not play out in the same way. Tom and Daisy's movements are also supported by their money. At the beginning of the novel they move to fashionable East Egg, after moving around between "wherever people played polo and were rich together," and are able to very quickly pick up and leave at the end of the book after the murders, thanks to the protection their money provides (1.17). Daisy, for her part, only begins her affair with Gatsby after a very detailed display of his wealth (via the mansion tour). She even breaks down in tears after Gatsby shows off his ridiculously expensive set of colored shirts, crying that she's "never seen such beautiful shirts" before (5.8). Gatsby's notoriety comes from, first and foremost, his enormous wealth, wealth he has gathered to win over Daisy. Gatsby was born to poor farmer parents in North Dakota, but at 17, determined to become rich, struck out with the wealthy Dan Cody and never looked back (6.5-15). Even though he wasn't able to inherit any part of Cody's fortune, he used what he learned of wealthy society to first charm Daisy before shipping out to WWI. (In a uniform she had no idea he was poor, especially given his sophisticated manners). Then, after returning home and realizing Daisy was married and gone, he set out to earn enough money to win Daisy over, turning to crime via a partnership with Meyer Wolfshiem to quickly amass wealth (9.83-7). Meanwhile, Tom's mistress Myrtle, a car mechanic's wife, puts on airs and tries to pass as rich through her affair with Tom, but her involvement with the Buchanans gets her killed. George Wilson, in contrast, is constrained by his lack of wealth. He tells Tom Buchanan after finding out about Myrtle's affair that he plans to move her West, but he "[needs] money pretty bad" in order to make the move (7.146). Tragically, Myrtle is hit and killed that evening by Daisy. If George Wilson had had the means, he likely would have already left New York with Myrtle in tow, saving both of their lives. Hardly anyone shows up to Gatsby's funeral since they were only attracted by his wealth and the parties, not the man himself. This is encapsulated in a phone call Nick describes, to a man who used to come to Gatsby's parties: "one gentleman to whom I telephoned implied that he had got what he deserved. However, that was my fault, for he was one of those who used to sneer most bitterly at Gatsby on the courage of Gatsby's liquor and I should have known better than to call him" (9.69). In short, money both drives the plot and explains many of the characters' motivations and limitations. Want to get better grades and test scores? We can help. PrepScholar Tutors is the world's best tutoring service. We combine world-class expert tutors with our proprietary teaching techniques. Our students have gotten A's on thousands of classes, perfect 5's on AP tests, and ludicrously high SAT Subject Test scores. Whether you need help with science, math, English, social science, or more, we've got you covered. Get better grades today with PrepScholar Tutors. Key Quotes About Money Then wear the gold hat, if that will move her;If you can bounce high, bounce for her too,Till she cry "Lover, gold-hatted, high-bouncing lover,I must have you!" - THOMAS PARKE D'INVILLIERS The epigraph of the novel immediately marks money and materialism as a key theme of the book- the listener is implored to "wear the gold hat" as a way to impress his lover. In other words, wealth is presented as the key to love- such an important key that the word "gold" is repeated twice. It's not enough to "bounce high" for someone, to win them over with your charm. You need wealth, the more the better, to win over the object of your desire. "They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together." (1.17) Our introduction to Tom and Daisy immediately describes them as rich, bored, and privileged. Tom's restlessness is likely one motivator for his affairs, while Daisy is weighed down by the knowledge of those affairs. This combination of restlessness and resentment puts them on the path to the tragedy at the end of the book. "There was music from my neighbor's house through the summer nights. In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars. At high tide in the afternoon I watched his guests diving from the tower of his raft or taking the sun on the hot sand of his beach while his two motor-boats slit the waters of the Sound, drawing aquaplanes over cataracts of foam. On week-ends his Rolls-Royce became an omnibus, bearing parties to and from the city, between nine in the morning and long past midnight, while his station wagon scampered like a brisk yellow bug to meet all trains. And on Mondays eight servants including an extra gardener toiled all day with mops and scrubbing-brushes and hammers and garden-shears, repairing the ravages of the night before†¦." (3.1-3.6) The description of Gatsby's parties at the beginning of Chapter 3 is long and incredibly detailed, and thus it highlights the extraordinary extent of Gatsby's wealth and materialism. In contrast to Tom and Daisy's expensive but not overly gaudy mansion, and the small dinner party Nick attends there in Chapter 1, everything about Gatsby's new wealth is over-the-top and showy, from the crates of oranges brought in and juiced one-by-one by a butler to the full orchestra. Everyone who comes to the parties is attracted by Gatsby's money and wealth, making the culture of money-worship a society-wide trend in the novel, not just something our main characters fall victim to. After all, "People were not invited- they went there" (3.7). No one comes due to close personal friendship with Jay. Everyone is there for the spectacle alone. He took out a pile of shirts and began throwing them, one by one before us, shirts of sheer linen and thick silk and fine flannel which lost their folds as they fell and covered the table in many-colored disarray. While we admired he brought more and the soft rich heap mounted higher- shirts with stripes and scrolls and plaids in coral and apple-green and lavender and faint orange with monograms of Indian blue. Suddenly with a strained sound, Daisy bent her head into the shirts and began to cry stormily. "They're such beautiful shirts," she sobbed, her voice muffled in the thick folds. "It makes me sad because I've never seen such- such beautiful shirts before." (5.7-8) Gatsby, like a peacock showing off its many-colored tail, flaunts his wealth to Daisy by showing off his many-colored shirts. And, fascinatingly, this is the first moment of the day Daisy fully breaks down emotionally- not when she first sees Gatsby, not after their first long conversation, not even at the initial sight of the mansion- but at this extremely conspicuous display of wealth. This speaks to her materialism and how, in her world, a certain amount of wealth is a barrier to entry for a relationship (friendship or more). "She's got an indiscreet voice," I remarked. "It's full of- - " I hesitated. "Her voice is full of money," he said suddenly. That was it. I'd never understood before. It was full of money- that was the inexhaustible charm that rose and fell in it, the jingle of it, the cymbals' song of it. . . . High in a white palace the king's daughter, the golden girl. . . . (7.103-106) Daisy herself is explicitly connected with money here, which allows the reader to see Gatsby's desire for her as desire for wealth, money, and status more generally. So while Daisy is materialistic and is drawn to Gatsby again due to his newly-acquired wealth, we see Gatsby is drawn to her as well due to the money and status she represents. I couldn't forgive him or like him but I saw that what he had done was, to him, entirely justified. It was all very careless and confused. They were careless people, Tom and Daisy- they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made. . . . (9.146) Here, in the aftermath of the novel's carnage, Nick observes that while Myrtle, George, and Gatsby have all died, Tom and Daisy are not punished at all for their recklessness, they can simply retreat "back into their money or their vast carelessness†¦ and let other people clean up the mess." So money here is more than just status- it's a shield against responsibility, which allows Tom and Daisy to behave recklessly while other characters suffer and die in pursuit of their dreams. Money: the ultimate shrug-off. Analyzing Characters Through Materialism We touched on this a bit with the quotes, but all of the characters can be analyzed from the point of view of their wealth and/or how materialistic they are. This analysis can enrich an essay about old money versus new money, the American dream, or even a more straightforward character analysis, or a comparison of two different characters. Mining the text for a character's attitude toward money can be a very helpful way to understand their motivations in the world of 1920s New York. If you analyze a character through this theme, make sure to explain: #1: Their attitude towards money. #2: How money/materialism drives their choices in the novel. #3: How their final outcome is shaped by their wealth status and what that says about their place in the world. Character Analysis Example As an example, let's look briefly at Myrtle. We get our best look at Myrtle in Chapter 2, when Tom takes Nick to see her in Queens and they end up going to the New York City apartment Tom keeps for Myrtle and hosting a small gathering (after Tom and Myrtle hook up, with Nick in the next room!). Myrtle is obsessed with shows of wealth, from her outfits, to insisting on a specific cab, to her apartment's decoration, complete with scenes of Versailles on the overly-large furniture: "The living room was crowded to the doors with a set of tapestried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles" (2.51). She even adopts a different persona among her guests: "The intense vitality that had been so remarkable in the garage was converted into impressive hauteur. Her laughter, her gestures, her assertions became more violently affected moment by moment and as she expanded the room grew smaller around her until she seemed to be revolving on a noisy, creaking pivot through the smoky air" (2.56). In Myrtle's eyes, money is an escape from life with her husband in the valley of ashes, something that brings status, and something that buys class. After all, Tom's money secures her fancy apartment and allows her to lord it over her guests and play at sophistication, even while Nick looks down his nose at her. Obviously there is physical chemistry driving her affair with Tom, but she seems to get as much (if not more) pleasure from the materials that come with the affair- the apartment, the clothes, the dog, the parties. So she keeps up this affair, despite how morally questionable it is and the risk it opens up for her- her materialism, in other words, is her primary motivator. However, despite her airs, she matters very little to the "old money" crowd, as cruelly evidenced first when Tom breaks her nose with a "short deft movement" (2.126), and later, when Daisy chooses to run her over rather than get into a car accident. Myrtle's character reveals how precarious social climbing is, how materialism is not actually a path to happiness/virtue. In this novel, actual mountain climbing is safer than social climbing. Common Assignments and Discussion Topics About Money and Materialism in The Great Gatsby Here are ways to think about frequently assigned topics on this the theme of money and materialism. Discuss Tom Daisy as people who "smash things and retreat into their money" As discussed above, money- and specifically having inherited money- not only guarantees a certain social class, it guarantees safety and privilege: Tom and Daisy can literally live by different rules than other, less-wealthy people. While Gatsby, Myrtle, and George all end up dead, Tom and Daisy get to skip town and avoid any consequences, despite their direct involvement. For this prompt, you can explore earlier examples of Tom's carelessness (breaking Myrtle's nose, his behavior in the hotel scene, letting Daisy and Gatsby drive back to Long Island after the fight in the hotel) as well as Daisy's (throwing a fit just before her wedding but going through with it, kissing Gatsby with her husband in the next room). Show how each instance reveals Tom or Daisy's carelessness, and how those instances thus foreshadow the bigger tragedy- Myrtle's death at Daisy's hands, followed by Tom's manipulation of George to kill Gatsby. You can also compare Tom and Daisy's actions and outcomes to other characters to help make your point- Myrtle and Gatsby both contribute to the conflict by participating in affairs with Tom and Daisy, but obviously, Myrtle and Gatsby don't get to "retreat into their money," they both end up dead. Clearly, having old money sets you far apart from everyone else in the world of the novel. Want to get better grades and test scores? We can help. PrepScholar Tutors is the world's best tutoring service. We combine world-class expert tutors with our proprietary teaching techniques. Our students have gotten A's on thousands of classes, perfect 5's on AP tests, and ludicrously high SAT Subject Test scores. Whether you need help with science, math, English, social science, or more, we've got you covered. Get better grades today with PrepScholar Tutors. What do Nick's comments about money reveal about his attitude towards wealth? This is an interesting prompt, since you have to comb through passages of Nick's narration to find his comments about money, and then consider what they could mean, given that he comes from money himself. To get you started, here is a sample of some of Nick's comments on money and the wealthy, though there are certainly more to be found: "Only Gatsby, the man who gives his name to this book, was exempt from my reaction- Gatsby who represented everything for which I have an unaffected scorn." (1.4) "My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a view of the water, a partial view of my neighbor's lawn, and the consoling proximity of millionaires- all for eighty dollars a month. (1.14) "They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together." (1.17) Nick's comments about money, especially in the first chapter, are mostly critical and cynical. First of all, he makes it clear that he has "an unaffected scorn" for the ultra-rich, and eyes both new money and old money critically. He sarcastically describes the "consoling proximity of millionaires" on West Egg and wryly observes Tom and Daisy's restless entitlement on East Egg. These comments might seem a bit odd, given that Nick admits to coming from money himself: "My family have been prominent, well-to-do people in this middle-western city for three generations" (1.5). However, while Nick is wealthy, he is nowhere near as wealthy as the Buchanans or Gatsby- he expresses surprise both that Tom is able to afford bringing ponies from Lake Forest ("It was hard to realize that a man in my own generation was wealthy enough to do that" (1.16), and that Gatsby was able to buy his own mansion ("But young men didn't- at least in my provincial inexperience I believed they didn't- drift coolly out of nowhere and buy a palace on Long Island Sound" (3.88)), despite the fact they are all about 30 years old. In other words, while he opens the book with his father's advice to remember "all the advantages [he's] had," Nick seems to have a chip on his shoulder about still not being in the highest tier of the wealthy class. While he can observe the social movements of the wealthy with razor precision, he always comes off as wry, detached, and perhaps even bitter. Perhaps this attitude was tempered at Yale, where he would have been surrounded by other ultra-wealthy peers, but in any case, Nick's cynical, sarcastic attitude seems to be a cover for jealousy and resentment for those even more wealthy than him. Why does Gatsby say Daisy's voice is "full of money"? What does it reveal about the characters' values? Gatsby's comment about Daisy's voice explicitly connects Daisy the character to the promise of wealth, old money, and even the American Dream. Furthermore, the rest of that quote explicitly describes Daisy as "High in a white palace, the King's daughter, the golden girl†¦" (7.106). This makes Daisy sound like the princess that the hero gets to marry at the end of a fairy tale- in other words, she's a high-value prize. Daisy representing money also suggests money is as alluring and desirable- or even more so- than Daisy herself. In fact, during Chapter 8 when we finally get a fuller recap of Daisy and Gatsby's early relationship, Nick notes that "It excited [Gatsby] too that many men had already loved Daisy- it increased her value in his eyes" (8.10). In other words, Gatsby loves Daisy's "value" as an in-demand product. But since Daisy is flighty and inconsistent, Gatsby's comment also suggests that wealth is similarly unstable. But that knowledge doesn't dampen his pursuit of wealth- if anything, it makes it even more desirable. And since Gatsby doesn't give up his dream, even into death, we can see how fervently he desires money and status. Connecting new/old money and materialism to the American dream In the world of The Great Gatsby, the American Dream is synonymous with money and status- not so much success, career (does anyone but Nick and George even have a real job?), happiness, or family. But even Gatsby, who makes an incredible amount of money in a short time, is not allowed access into the upper echelon of society, and loses everything in trying to climb that final, precarious rung of the ladder, as represented by Daisy. So the American Dream, which in the first half of the book seems attainable based on Gatsby's wealth and success, reveals itself to be a hollow goal. After all, if even wealth on the scale of Gatsby's can't buy you entry into America's highest social class, what can? What's the point of striving so hard if only heartbreak and death are waiting at the end of the road? This pessimism is also reflected in the fates of Myrtle and George, who are both trying to increase their wealth and status in America, but end up dead by the end of the novel. You can read more about the American Dream for details on The Great Gatsby's ultimately skeptical, cynical attitude towards this classic American ideal. Connecting money to the status of women Daisy and Jordan are both old money socialites, while Myrtle is a working class woman married to a mechanic. You can thus compare three very different women's experiences to explore how money- or a lack thereof- seems to change the possibilities in a woman's life in early 1920s America. Daisy maintains her "old money" status by marrying a very rich man, Tom Buchanan, and ultimately sticks with him despite her feelings for Gatsby. Daisy's decision illustrates how few choices many women had during that time- specifically, that marrying and having children was seen as the main role any woman, but especially a wealthy woman, should fulfill. And furthermore, Daisy's willingness to stay with Tom despite his affairs underscores another aspect of women's roles during the 1920s: that divorce was still very uncommon and controversial. Jordan temporarily flouts expectations by ""[running] around the country," (1.134) playing golf, and not being in a hurry to marry- a freedom that she is allowed because of her money, not in spite of it. Furthermore, she banks on her place as a wealthy woman to avoid any major scrutiny, despite her "incurable dishonesty": "Jordan Baker instinctively avoided clever shrewd men and now I saw that this was because she felt safer on a plane where any divergence from a code would be thought impossible. She was incurably dishonest. She wasn't able to endure being at a disadvantage, and given this unwillingness I suppose she had begun dealing in subterfuges when she was very young" (3.160). Furthermore, by the end of the novel she claims to be engaged, meaning that like Daisy, she's ultimately chosen to live within the lines society has given her. (Even if she's not actually engaged, the fact she chooses to tell Nick that suggests she does see engagement as her end goal in life.) Myrtle feels trapped in her marriage, which pushes her into her affair with Tom Buchanan, an affair which grants her access to a world- New York City, wealth, parties- she might not otherwise have access to. However, jumping up beyond her roots, using Tom's money, is ultimately unsustainable- her husband finds out and threatens to move out west, and then of course she is killed by Daisy before they can make that move. Myrtle- both working class and a woman- is thus trapped between a rock (her gender) and a hard place (her lack of money), and perhaps for this reason receives the cruelest treatment of all. So all three women push the boundaries of their expected societal roles- Daisy's affair with Gatsby, Jordan's independent lifestyle, and Myrtle's affair with Tom- but ultimately either fall in line (Daisy, Jordan) or are killed for reaching too far (Myrtle). So Gatsby ultimately provides a pretty harsh, pessimistic view of women's roles in 1920s America. What's Next? In The Great Gatsby, money is central to the idea of the American Dream. Read more about how the American Dream is treated in The Great Gatsby and whether the novel is ultimately optimistic or pessimistic about the dream. Money (or the lack of it!) is also why the novel's symbols of the green light and the valley of ashes are so memorable and charged. Read more about those symbols for a fuller understanding of how money affects The Great Gatsby. Want the complete lowdown on Jay Gatsby's rags-to-riches story? Check out our guide to Jay Gatsby for the complete story. Thinking about indulging in a little materialism yourself al Gatsby? We've compiled a list of 15 must-have items for fans of The Great Gatbsy book and movie adaptations. Looking for other literary guides? Learn more about The Crucible, The Cask of Amontillado, and "Do not go gentle into that good night" with our expert analyses. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

How to Identify and Grow Your Own Fringe Tree (Old Mans Beard)

How to Identify and Grow Your Own Fringe Tree (Old Mans Beard) Fringe Tree or Old Mans Beard is a beautiful, small tree when it is in full spring bloom. It can grow nearly anywhere in the continental United States and its white flower color kicks in just as the dogwood blooms are fading. The upright oval to rounded form of fringe tree adds dark green color in summer, bright white flowers in spring. The pure white, slightly fragrant flowers hang in long, spectacular panicles which appear to cover the tree with cotton for two weeks. Specifics Scientific name: Chionanthus virginicusPronunciation: kye-oh-NANTH-us ver-JIN-ih-kussCommon name(s): fringetree, old mans beardFamily: OleaceaeUSDA hardiness zones: 3 through 9Origin: native to North AmericaUses: container or above-ground planter; wide tree lawns; medium-sized tree lawns; recommended for buffer strips around parking lots or for median strip plantings in the highway; near a deck or patio; narrow tree lawns; specimen; sidewalk cutout (tree pit); residential street tree Special Characteristics Fringetree seedlings can vary in individual characteristics and are nearly impossible to propagate using cuttings. The small tree is cold hardy down to -30 F. Fringe tree makes a great woodland or understory naturalizing plant but can also prosper in full sun. In a word, it is a versatile plant. Horticulturist Quotes This tree looks stunning, almost ethereal when seen at peak bloom at night, illuminated by a full moon. And in the developed landscapes of your home, car headlights scanning around the edges of a driveway work just as well. - Guy Sternberg, Native Trees Fringe tree is an apt moniker for this delightful small flowering tree, whose white blossoms do resemble a fanciful white fringe suspended in the spring sunlight. - Rick Darke, The American Woodland Garden Leaves Leaf arrangement: Opposite/sub-opposite; whorledLeaf type: SimpleLeaf margin: EntireLeaf shape: Oblong; obovateLeaf venation: Pinnate; reticulateLeaf type and persistence: DeciduousLeaf blade length: 4 to 8 inches; 2 to 4 inchesLeaf color: GreenFall color: YellowFall characteristic: Not showy Trunk and Branches Bark is thin and easily damaged from mechanical impact; droop as the tree grows, and will require pruning for vehicular or pedestrian clearance beneath the canopy; routinely grown with, or trainable to be grown with, multiple trunks; not particularly showy; tree wants to grow with several trunks but can be trained to grow with a single trunk; no thorns. Pruning requirement: Needs little pruning to develop a strong structure.Breakage: ResistantCurrent year twig color: Brown; green; grayCurrent year twig thickness: Medium; thick Culture Light requirement: tree grows in part shade/part sun; tree grows in the shade; tree grows in full sunSoil tolerances: clay; loam; sand; acidic; occasionally wet; well-drainedDrought tolerance: moderate In Depth Dark green, glossy leaves emerge later in the spring than those of most plants, just as the flowers are at peak bloom. This differs from Chinese fringe tree which flowers at the terminal end of the spring growth flush. Female plants develop purple-blue fruits which are highly prized by many birds. Fall color is yellow in northern climates, but is an unnoticed brown in the south, with many leaves dropping to the ground a blackened green. The flowers can be forced into early bloom indoors. The plant eventually grows 20 to 30 feet tall in the woods, spreads to 15 feet, and tolerates city conditions well, but trees are more commonly seen 10 to 15 feet tall in landscapes where they are grown in the open. It forms as a multi-stemmed round ball if left unpruned but can be trained into a small tree with lower branches removed. Although reportedly difficult to transplant, the fringe tree can be successfully moved quite easily with proper care. It could be used beneath power lines where no pruning would be required. Fringetree looks best in a sunny spot sheltered from the wind. The foliage appears more attractive when grown with several hours of shade but the tree blooms best in full sun. It is probably best overall with some afternoon shade. A North American native commonly found in upland woods and stream banks throughout most of the South, fringe tree prefers moist, acidic soil and will gladly grow in even wet soils. It grows very slowly, usually 6 to 10 inches per year, but can grow a foot per year if given rich, moist soil and plenty of fertilizer. There is only one flush of growth each year.

History and Money Research Paper Example | Topics and Well Written Essays - 750 words

History and Money - Research Paper Example Therefore, business is defined as the exchange of goods with others goods or services. Business have been conducted from the time of the agrarian revolution up to date by diverse generations using different mediums like exchange of goods and other good which is commonly referred to as the batter trade. After the invention of writing and numerical recording, humans are now able to conduct business and record it effectively. After that business has advanced where in the modern world people can carry out business activities while miles away over modern methods of communication. Money remains the most preferred and used medium of exchange in most business activities and transactions. This is mainly because money is easy to use and carry and also used as a measure of value. Money is categorised as one of the earliest and the most significant inventions of civilization; it is an important item of development of trade. Money has always been used as an important intermediary substance that enables the seller to have a wide selection of choice when and where he wishes to become a buyer. The earliest currency used in commercial transactions is recorded to have been used in Egypt and Mesopotamia the third millennium BC it manly consisted of gold bars. Latter they supplemented it by gold rings for smaller sums during the early civilization. The earliest ever known coins are believed to have come from the western world in a city named Ephesus in Ionia, which is located in present day western turkey about 650 BC. Croesus king of neighbouring Lydia was the first ruler to mint coins pure gold and pure silver. Paper currency made its first appearance in Europe in the 17th century where Sweden claims the priority. Today money is printed in a different currency where value is attached to each paper and also compared in diffract currency making it able for people to switch from one currency to the other owing to the value

US women's army auxiliary corp (WWII) Research Paper

US women's army auxiliary corp (WWII) - Research Paper Example Women’s participation in the US military as auxiliary army corps during the Second World War was essentially a milestone in the women’s development and gender equality that were rooted the Enlightenment in Europe.Though women’s involvement in the US Women’s Auxiliary Army Corps was not the direct result of these movements, it can be viewed as the call of the situation that provides the women of the era with a unique opportunity to reinforce their position in outdoor workplace. Also their participation can be viewed as a sequel to the series of remarkable events in the women’s rights in the United States. Though women’s involvement in the US Women’s Auxiliary Army Corps was not the direct result of these movements, it can be viewed as the call of the situation that provides the women of the era with a unique opportunity to reinforce their position in outdoor workplace. Opposing the traditional socio-religious barriers to and prejudices that women are best suited for indoor activities due to their psychophysical fragility, women’s position in outdoor activities was reinforced by their participation in the Women’s Army Auxiliary Corp. Indeed the root of the Women’s Army Auxiliary Corp lies in the women’s unarmed services â€Å"with the Army under contract and as volunteers during World War I as communications specialists and dietitians† (Bellafiare 4). Subsequently, a bill regarding women’s inclusion into the US Army as regular personnel with equal pay, equal legal protection, disability benefits, pensions and medical care was proposed by Edith Nourse Rogers, the Congresswoman of Massachusetts. But Rogers’ propositions did not go unchallenged since â€Å"both the Army and the American public initially had difficulty accepting the concept of women in uniform† (Moore 34). Finally, Rogers’ committee and the US Military authority came to a compromise regardi ng the women’s legal rights in the army and the Women's Army Auxiliary Corps (WAAC) became existent in 1942 by Public Law 554 () as a branch "for the purpose of making available to the national defense the knowledge, skill, and special training of the women of the nation." (Bellafaire 7). Later, the WAAC gained the full status of an army branch, being converted to Women’s Army Corp (WAC) in 1943. About 150,000 American women â€Å"served in the Women's Army Corps (WAC) during World War 11. Members of the WAC were the first women other than nurses to serve within the ranks of the United States Army† (Bellafiare 5). Rights of the WAAC Members Though Rogers’s idea was to provide the women with full status of army personnel in the US Army, due to the novelty of the idea and social barriers and prejudice towards women’s participation in armed activities, the WAAC members did not have the full rights that their male counterpart had enjoyed so far. Rogers was motivated, to propose the bill, mainly by the volunteer female civilians’ participation in the First World War as unofficial auxiliary force to the US force without â€Å"benefits of official status† such as legal protection, medical care, shelter, food, etc. So Rogers motive was that â€Å"if women were to serve again with the Army in a wartime theater they would receive the same legal protection and benefits as their male counterparts† (Bellafiare 6). Though until 1943, about 150,000 WAAC auxiliaries received the basic provisions of a soldier such as â€Å"food, uniforms, living quarters, pay, and medical care† (), rank and salary discriminations continued. Also women WAAC officers could not command men. Judith A. Bellafaire describes these discriminations as following: â€Å"The Director of the WAAC was assigned the rank of major. WAAC first, second, and third officers served as the equivalents of captains and lieutenants in the Regular Army, but received less pay than their male counterparts of similar rank† (2). Unlike the male soldiers and other officials, the WAAC members did not get â€Å"Government life insurance, veteran’s medical coverage, and death benefits† (Bellafaire 3). Also though the WAAC members, according to the bill, could work oversea, they did not get legal protection of the international prisoner’

Technology in Place Prior 2 Disaster Event Essay

Technology in Place Prior 2 Disaster Event - Essay Example "During the first 30 years of the 20th century, the average annual loss of life in US hurricanes was 329. During the next 40 years, the average number of deaths dropped to 70 per year and since 1969, the average has fallen to less than 20".Hurricane research succeeded in prediction and therefore saving lives. People would salvage their property on their own without warning. Those who made it survived and those who were not able to would die. But all the same, New Orleans would not be deserted. People came back after the hurricane to settle down again. Prior to the hurricane, people did not build high walls and canals to drain water. It was not thought of until a research was done after the hurricane. Disasters would strike again and again. People would move away when disaster strikes and come back when it had gone.It is in Virginia Key, FLA. that an accurate hurricane forecasting may be found in the wreckage of its worst failure. Many people died because weather officials did not recognize the powerful dynamics of the storm and failed to warn residents until it was too late to do anything. Homes and businesses were destroyed. Bodies floated in Galveston Bay for days. This is an example of what used to happen long before current technology was used in forecasting and therefore preparing people for such disasters. Discuss Technology Utilized Before, During and After the Event After previous hurricanes, levees, sea walls, pumping systems and satellite hurricane tracking provide a comfort safety margin that has saved many lives. Modern technology and engineering was however an alarming fact. "In the generations since those storms menaced, champagne's ancestors, South Louisiana has been growing more vulnerable to hurricanes, no less". These flood protection efforts here caused sinking land and coastal erosion. These have opened dangerous ways for relatively weak hurricanes and tropical storms to affect new areas inland. A combination of sinking land and rising seas put the Mississippi River Delta very low relative to sea level than it was one century ago and it goes on. It has opened an avenue for the hurricane to proceed to the inland. Having a flood wall divided the Orleans Avenue from the Orleans's Avenue Outfall canal, which is one of the drainage canal that helps to drain storm water into Lake Pontchertrain. This lake helps to back up the canals, resulting in flood waters having a beehive into the heart of the city. In some places such as Shell Beach the owners of Campo Marina raised the clock and Marina shed. This was mainly to stop water from coming up although it is still continues. Computers have shown that there is a threat of flooding across a wide area. Use of digitized maps of the delta landscape from 1800s to a projected map for 2020, has shown how flooding from a hypothetical storm get deeper and spread steadily westward and northward as erosion and subsidence take their toll. Scientists have come up with audacious plans to avert disaster e.g. insurance scientist proposed bisecting New Orleans and Jefferson Parish from East to west with flood wall rising 30ft above sea level starting at the foot of Esplanade Avenue running toward Lake Pont Chatrain and then across the city along the interstate 610 corridor into Metairie. Discuss Who Were The Decision Movers, How Did They Communicate Collaborate With Various Stakeholders. Only recently, the government agencies and political and community leaders mobilized to address people on the risks that are from the storm

The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html

Internal And External Beauty Essay -- essays research papers

Internal and external beauty are both very important in our society. To be beautiful internally means to have a kind heart and be understanding. To be beautiful externally means to be beautiful on the outside such as having a nice figure and an attractive smile. Internal beauty is important because beyond looks, it is your personality that is noticed. External beauty is important because it is your attractive figure that brings notice to someone’s great personality or external beauty. To me, internal and external beauty are represented and influenced by family members, friends, and society as a whole.   Ã‚  Ã‚  Ã‚  Ã‚  Family members are important how we perceive internal and external beauty. Depending on which family member, there is an absolute distinction made between external beauty and internal beauty. Parents are most likely to look at the internal beauty rather than the external, while siblings look at the external part more closely. This, however, is not always true. My parents seem to favor their ancestry, as compared to others. Since I am of Polish descent, my parents believe that external beauty is irrelevant as that person is Polish. This changes when the person is not Polish. If the person is not Polish, then his or her external beauty for some strange reason becomes very important.   Ã‚  Ã‚  Ã‚  Ã‚  My brother on the other hand seems to be the most reasonable. Sure, he looks if the girl that I am dating is pretty, meaning if she has ext...