Brand Essay Example For Students

Brand Essay Suppose you are working for an agency that is participating in a tender for a contract to improve the (internal) branding at Warts: write in 500-700 words an evaluation of your impression of Wartimes current branding strategy and implementation as you perceive from studying their website, Mr Asss talk and maybe some other information youve observed on the Internet or in the news. Tell them what in your opinion is strong and weak about it and what you would like to help improve. Wariest is a Finnish corporation Which manufactures and services power sources and other equipment in the marine and energy markets. The core products of Wariest include large combustion engines. As of 2013 the company employed 18,663 workers in more than 70 countries and it is headquartered in Helsinki. Wariest is committed to carrying out its business in a sustainable way. Warts is company with strong internal branding. To support connection with customer, the employees should be awareness with their brand strategy and mission. Due to website, videos and programs that offered, workers of Warts is well- informed. A brand strategy mostly direct on target positioning and brand image. The main mission of this company to understand and to hear their target group. Based on dialogues, they make the solutions to create the value of costumers. They also open for a new opportunities and solution, Company tries to follow the innovations and conquering a new vertices. Know plays a big role in providing certain decisions. The reason why a strong contractors select the company is a good recommendations in the market. It guarantee higher vessel availability, worldwide presence, environmental upgrade of the fleet, technical know, continuous development. The latest agreement with advantageous and mutually contractor only improve it. Van Door will bring the Warts only ewe opportunities and development. Warts also offer their customers safety, reliability and quality, support when needed, future proof technology. So the consumers are feel protect, caring and confident in quality of providing services. One more reason Why Warts so strong in market, it was founded in 1834. Thus the company has a long history, it overcomes all environmental modifications, both technical and market changes. Because of experience and customer loyalty the company can pretend on the leadership in area of shipbuilding. One more reason of advantages of Wartimes concept, that they are ethical ND environmental-friendly. This qualities dispose people to them, And be environmental response is extremely important nowadays. Many clients and partners attentively tracing for especially the industrial companies, Nowadays have a website where customers can find a full information about company and offer services is one of the most informant part to companys interaction with consumer. Warts liaise with their customer through to update the intimation about events, new technologies and concepts on the website, In my opinion Warts have a good position on the market.